November 15, 2014

1 Comment

A Fresh Start & A New Site

I've been considering an upgrade to The Loaded Trunk website for over a year now. But when I thought about migrating thousands of items from one platform to another, it was not an easy decision. In fact, it was so overwhelming that I probably put it off for longer than I should have. How was this going to affect my inventory? My sales? How could I manage this project while keeping my business rolling along? There were a lot of reasons why I should have stayed put (mainly because it was easiest!). After another coding issue disrupted my (old) site for what felt like the millionth time, we finally made the move. It was nerve-wracking, but I was ready. I had to do it.

Moving to Shopify included a huge learning curve, but it has made everything so much easier, both for my team and for me. We're so excited to (finally) share the new and improved Loaded Trunk site with you. Here are some things we made better:

1. The images are larger site wide. Everything from to the homepage slider (a new feature!) to the product images has gotten bigger and easier to view. This is such a huge thing for me. Our pieces are so detailed in their craftsmanship and now you'll really be able to see it.

2. We've reorganized! Shopify made organizing products into categories easy peasy. We were able to play around with our groupings to get it just right. It should be a breeze to browse and shop now. 

3. We added a Global Style & Inspiration page. The Look Book can be found there along with our favorite style shots. We've worked with some pretty great photographers and stylists over the past few years and we're so glad we can showcase their work in one space. 

4. Improved search and view options. Better shopping. Easier shopping. Enough said. 


Have you encountered this image? We hope not! We've been working really hard to make this transition as smooth as possible but there is a slight chance we missed something. If you find this page we'd love it if you let us know so we can fix the problem.


Take a look around and tell us what you think!

1 Comment

Rachel Biel
Rachel Biel

November 16, 2014

I’m sorry you had to go through that, Roni… But, it was worth it! The new site looks great!

I’m going through the same thing with TAFA’s site and can’t wait until it’s over. Ugh.

Have a wonderful holiday season!

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